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Halachos of Marketing: Difference between revisions
From Halachipedia
→False Advertising
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#Signs that state: "Clearance sale", "everything for sale", and "major sale" which aren't entirely accurate and honest and absolutely forbidden and a breach of genivat daat. For example, if the sale is only for many items in the store and not everything writing that everything for sale is a lie to trick the buyer to enter. Writing an old price and the actual cheaper price is forbidden because of genivat daat. In summary any sign that intentions tricks buyer based on them making false assumptions is forbidden.<ref>Kuntres Onat Devarim Ugenivat Daat p. 14</ref> | #Signs that state: "Clearance sale", "everything for sale", and "major sale" which aren't entirely accurate and honest and absolutely forbidden and a breach of genivat daat. For example, if the sale is only for many items in the store and not everything writing that everything for sale is a lie to trick the buyer to enter. Writing an old price and the actual cheaper price is forbidden because of genivat daat. In summary any sign that intentions tricks buyer based on them making false assumptions is forbidden.<ref>Kuntres Onat Devarim Ugenivat Daat p. 14</ref> | ||
# Paying a newspaper or site or the like to print an advertisement or something positive about one's institution unless it is designated as an advertisement is genivat daat. If the reader is fooled into thinking that it is a regular article and not an advertisement he will be interested and convinced more easily.<ref>Kuntres Onat Devarim Ugenivat Daat p. 15</ref> | # Paying a newspaper or site or the like to print an advertisement or something positive about one's institution unless it is designated as an advertisement is genivat daat. If the reader is fooled into thinking that it is a regular article and not an advertisement he will be interested and convinced more easily.<ref>Kuntres Onat Devarim Ugenivat Daat p. 15</ref> | ||
#A institution that advertises that it has more students than it really does or has activities and functions that it doesn't have is violating genivat daat.<ref>Kuntres Onat Devarim Ugenivat Daat p. 15. See Igrot Moshe CM 2:19</ref> | |||
#It is forbidden for a gabay tzedaka to say that he is raising for one cause such as "hachnasat kallah" if in fact he is raising for another cause. Doing so is lying and genivat daat.<ref><ref>Kuntres Onat Devarim Ugenivat Daat p. 16 citing Shevet Halevi 2:119 and Pitchei Choshen Onah ch. 15 fnt. 22</ref> | |||
==Overcharging in Comparison to the Market== | ==Overcharging in Comparison to the Market== | ||
