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Halachos of Marketing: Difference between revisions
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#One is not allowed to use superlatives to present a product if the superlative will likely deceive a reasonable person.<ref>Economic Public Policy and Jewish Law by Rabbi Aaron Levine 1993 p. 76-77</ref> | #One is not allowed to use superlatives to present a product if the superlative will likely deceive a reasonable person.<ref>Economic Public Policy and Jewish Law by Rabbi Aaron Levine 1993 p. 76-77</ref> | ||
# | #While there is no problem with accurately presenting the positive aspects of merchandise (assuming a reasonable person will not be deceived), sellers are obligated to disclose any defects, deficiencies, shortcomings, or imperfections in their merchandise.<ref>Geneivat Da'at: The Prohibition Against Deception in Today's World, 2002 article by Professor Hershey H. Friedman</ref> This is true even if the merchandise is being sold at a fair price for the condition it is really in. <ref>Maharsha Chulin 94a, The Maharsha poses a case where a seller withholds information about a defect in an object he is selling. Despite the fact that he withholds this information, the seller still sells the object at a lower price (which is fit for the object with the defect). This is still gneivat daat even though there is no onaa because the buyer believes he is getting a bargain on the object as he does not know about the defect. </ref> | ||
== | ==Overcharging in Comparison to the Market== | ||
# | #When dealing with overcharging in the marketplace, the main concern is the prohibition of Ona'ah (overcharging). To see more of what constitutes Ona'ah, see the page dedicated to it here: [[Overcharging|Onaah]]. | ||
== | == A Buyer's Responsibility == | ||
# | # It is a buyer's responsibility to gather relevant information on products the buyer intends to buy.<ref>Economic Public Policy and Jewish Law by Rabbi Aaron Levine 1993 p. 77</ref> | ||
==Telemarketing== | ==Telemarketing== | ||
