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Halachos of Marketing: Difference between revisions
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→A Buyer's Responsibility
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#It is a buyer's responsibility to gather relevant information on products he intends to buy.<ref>Economic Public Policy and Jewish Law by Rabbi Aaron Levine 1993 p. 77</ref><ref>Igros Moshe, Yoreh Deah vol. I, 30-31, Rav Moshe Feinstein was asked a question if it is permitted to soak livers in water in order to make them look more appealing to potential customers. Rav Moshe responded that there is no concern that the customer is being overcharged for extra weight that the liver absorbs because the person is able to see what he is getting. Rav Moshe also responded that this does not constitute gneivat daat for multiple reasons. Submerging the liver in water is not necessarily going to make the liver look freshly slaughtered. Additionally, Rav Moshe stresses that a customer has the responsibility to inquire about the objects origin and current condition. (Ideas from Rabbi Ari Wasserman)</ref> | #It is a buyer's responsibility to gather relevant information on products he intends to buy.<ref>Economic Public Policy and Jewish Law by Rabbi Aaron Levine 1993 p. 77</ref><ref>Igros Moshe, Yoreh Deah vol. I, 30-31, Rav Moshe Feinstein was asked a question if it is permitted to soak livers in water in order to make them look more appealing to potential customers. Rav Moshe responded that there is no concern that the customer is being overcharged for extra weight that the liver absorbs because the person is able to see what he is getting. Rav Moshe also responded that this does not constitute gneivat daat for multiple reasons. Submerging the liver in water is not necessarily going to make the liver look freshly slaughtered. Additionally, Rav Moshe stresses that a customer has the responsibility to inquire about the objects origin and current condition. (Ideas from Rabbi Ari Wasserman)</ref> | ||
== Refurbishing a Used Product == | |||
# It is forbidden to clean up, paint, and refurbish a used product, such as a used car, in order to sell it for more money. The reason is that the paint increases the price more than it adds to actual value.<ref>Shulchan Aruch C.M. 227:9, Sma 227:15</ref> | |||
==Telemarketing== | ==Telemarketing== | ||
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#Soliciting for a charitable cause even using persuasive tactics isn't a violation of lo tachmod or lo titaveh since you are helping them fulfill a mitzvah. However, persisting and pestering a potential donor are onat devarim.<ref>Tradition 38:3 2004 article by Rabbi Aaron Levine p. 13</ref> | #Soliciting for a charitable cause even using persuasive tactics isn't a violation of lo tachmod or lo titaveh since you are helping them fulfill a mitzvah. However, persisting and pestering a potential donor are onat devarim.<ref>Tradition 38:3 2004 article by Rabbi Aaron Levine p. 13</ref> | ||
== Bakeries and Groceries == | == Halachos of Bakeries and Groceries == | ||
#Since in bakeries the usual practice is to use tear weight it is dishonest to use net weight and charge customers for the weight of the packaging unless there is a sign clearly indicating this.<ref>Mishpatecha L’yakov 8:29</ref> | #Since in bakeries the usual practice is to use tear weight it is dishonest to use net weight and charge customers for the weight of the packaging unless there is a sign clearly indicating this.<ref>Mishpatecha L’yakov 8:29</ref> | ||
==Honest Weights and Scales== | |||
#If one sells items by weight the scales must be exact.<ref>Shulchan Arukh Choshen Mishpat 231:1.</ref> | |||
#One may not hoard products, or engage in any act of price manipulation.<ref>Shulchan Arukh Choshen Mishpat 231:25.</ref> | |||
==Sources== | ==Sources== | ||
<references /> | <references />{{Business Table}} | ||
[[Category: Business Halacha]] | [[Category: Business Halacha]] | ||
