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Halachos of Marketing: Difference between revisions
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==False Advertising== | ==False Advertising== | ||
# | # | ||
===Superlatives=== | ===Superlatives=== | ||
# One is not allowed to use superlatives to present a product if the superlative will likely deceive a reasonable person.<ref>Economic Public Policy and Jewish Law by Rabbi Aaron Levine 1993 p. 76-77</ref> | #One is not allowed to use superlatives to present a product if the superlative will likely deceive a reasonable person.<ref>Economic Public Policy and Jewish Law by Rabbi Aaron Levine 1993 p. 76-77</ref> | ||
# It is one's responsibility to gather relevant information on products one intends to buy.<ref>Economic Public Policy and Jewish Law by Rabbi Aaron Levine 1993 p. 77</ref> | #It is one's responsibility to gather relevant information on products one intends to buy.<ref>Economic Public Policy and Jewish Law by Rabbi Aaron Levine 1993 p. 77</ref> | ||
===Generalizations=== | ===Generalizations=== | ||
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==Presenting the Good without Mentioning the Bad== | ==Presenting the Good without Mentioning the Bad== | ||
# While there is no problem with presenting the positive aspects of merchandise (as long as it isn't blown out of proportion in a deceitful way and even a reasonable person would be deceived by it), sellers are obligated to disclose any defects, deficiencies, shortcomings, or imperfections in their merchandise in order to prevent themselves from violating Geneivat Da'at. This is true even if the merchandise is being sold at a fair price. <ref>Geneivat Da'at: The Prohibition Against Deception in Today's World, 2002 article by Professor Hershey H. Friedman</ref> | |||
==Overcharging in Comparison to the Market== | ==Overcharging in Comparison to the Market== | ||
# Overcharging by more than 1/6th more than market value is the prohibition of Ona'ah. | |||
==Unethical Competitive Practices== | ==Unethical Competitive Practices== | ||
===Undercutting the Competition=== | ===Undercutting the Competition=== | ||
