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Halachos of Marketing: Difference between revisions
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== General Marketing Considerations == | ==General Marketing Considerations== | ||
# The marketing profession poses the | #The marketing profession poses the difficulties of ensuring one does not lie about a product or deceive a potential customer.<ref>Chullin 94a, The gemara discusses the concept of gneivat daat where the owner withholds critical information from the potential buyer. The gemara quotes many different cases regarding cases of gneivat daat.</ref> | ||
==False Advertising== | ==False Advertising== | ||
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==Presenting the Good without Mentioning the Bad== | ==Presenting the Good without Mentioning the Bad== | ||
#While there is no problem with presenting the positive aspects of merchandise (as long as it isn't blown out of proportion in a deceitful way and even a reasonable person would be deceived by it), sellers are obligated to disclose any defects, deficiencies, shortcomings, or imperfections in their merchandise in order to prevent themselves from violating Geneivat Da'at. This is true even if the merchandise is being sold at a fair price for the condition it is really in. <ref>Geneivat Da'at: The Prohibition Against Deception in Today's World, 2002 article by Professor Hershey H. Friedman</ref> | #While there is no problem with presenting the positive aspects of merchandise (as long as it isn't blown out of proportion in a deceitful way and even a reasonable person would be deceived by it), sellers are obligated to disclose any defects, deficiencies, shortcomings, or imperfections in their merchandise in order to prevent themselves from violating Geneivat Da'at. This is true even if the merchandise is being sold at a fair price for the condition it is really in. <ref>Geneivat Da'at: The Prohibition Against Deception in Today's World, 2002 article by Professor Hershey H. Friedman</ref><ref>Maharsha Chulin 94a, The Maharsha poses a case where a seller withholds information about a defect in an object he is selling. Despite the fact that he withholds this information, the seller still sells the object at a lower price (which is fit for the object with the defect). This is still gneivat daat even though there is no onaa because the buyer believes he is getting a bargain on the object as he does not know about the defect. </ref> | ||
==Overcharging in Comparison to the Market== | ==Overcharging in Comparison to the Market== | ||
