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Halachos of Marketing: Difference between revisions
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==Presenting the Good without Mentioning the Bad== | ==Presenting the Good without Mentioning the Bad== | ||
#While there is no problem with presenting the positive aspects of merchandise (as long as it isn't blown out of proportion in a deceitful way and even a reasonable person would be deceived by it), sellers are obligated to disclose any defects, deficiencies, shortcomings, or imperfections in their merchandise in order to prevent themselves from violating Geneivat Da'at. This is true even if the merchandise is being sold at a fair price for the condition it is really in. <ref>Geneivat Da'at: The Prohibition Against Deception in Today's World, 2002 article by Professor Hershey H. Friedman</ref> | |||
==Overcharging in Comparison to the Market== | ==Overcharging in Comparison to the Market== | ||
#Overcharging by more than 1/6th more than market value is the prohibition of Ona'ah. | |||
==Unethical Competitive Practices== | ==Unethical Competitive Practices== | ||
===Undercutting the Competition=== | ===Undercutting the Competition=== | ||
